A subtle re-brand for a Southern staple

Ragazzi’s is a Raleigh staple for casual Italian comfort food. When current owner-operator Ty took over, he knew that the logo design—created in 1991—needed some new life without overhauling the entire brand. We chose to clean up the existing Ragazzi’s typeface and lock it up with a tagline inside of a simple but effective badge. We then paired typefaces and colors that evoke a classic casual Italian theme, and used this identity to design restaurant menus and business cards.


Branding / Identity
Logo Design
Print / Menu Design

Logo design, Ragazzi's Garner
Brand design overview, Ragazzi's
Menu design, Ragazzi's Garner
Business card design, Ragazzi's Garner
Business logo design, Ragazzi's Garner