As Art Director at Amazing Studios, we were approached to develop an identity and brand strategy for a North Carolina Commissioner candidate. After researching local and national political branding, we decided to create an identity that felt modern, clean, and all-American. We used red and blue in symmetry to convey a sense of nonpartisanism, and staunch sans-serifs to communicate strength and loyalty. We rounded out the identity package with print/signage design and a mobile-friendly web design.
*This project is not a political endorsement and does not suggest a political affiliation.